Don’t Think of an Elephant the secret

Don’t Think of an Elephant the secretDont Think of an Elephant! by George Lakoff explains how language shapes thinking. The book shows that the way ideas are framed in words can change how people understand issues and make decisions. Lakoff teaches that instead of arguing within your opponents language, you should create your own clear and powerful message to influence minds.

Drawing from his experience at hedge funds and proprietary trading firms

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open-ended questioning

the authors show that meditation can build calm

not speculation

an Afghan woman who secretly longs for the freedoms she once had

including its role in conflict and oppression

Don’t Think of an Elephant

each with its own laws of physics

Core Idea:Science doesn’t disprove God — it offers strong evidence for a divine creator behind the universe and life itself

a Profile of Who’s Who in Greek Mythology

along with their cousin Trap and nephew Benjamin